True Religion is back - Trash or Trend?

The jeans brand you had already written off - is back. But why?
Some trends sneak their way back. Others burst through the door and say: "I'm back - deal with it." True Religion jeans definitely belong to the latter category. You've seen them: those ultra low-rise jeans with thick, almost overly enthusiastic stitching and pockets so big you could practically stash your past in them.
And now you're wondering: Really? True Religion? Again? The answer is: Yes. Loud and clear.
What makes True Religion jeans so special?
True Religion is the fashionable middle finger to clean-girl aesthetics, unisex greys, and the eternal "less is more" of various trends like the capsule wardrobe. It's excessive, body-conscious, loud - and that's exactly why it's back.
And suddenly, it's showing up everywhere:
- In TikTok hauls with the hashtag #TrueReligionIsBack
- In Pride looks with glitter chest & bootcut
- In secondhand videos where people say: "I hate it. I love it. I'll take it."
Are True Religion jeans really trending again in 2025?
Yes - but in a new way.
Back then, it was a glamour brand for celebs and R'n'B videos. Today, it's an ironic statement for Gen Z.
Gen Z loves trash. But only if they reclaim it.
We don't wear True Religion to be "sexy" like it's 2007 - we wear it because we can. Because we don't hide our bodies, we celebrate them. Because we know that irony today is often more honest than glossy aesthetics.
True Religion isn't perfect. And that's the point.
Who owns True Religion today?
Since its 2017 bankruptcy, True Religion belongs to the U.S. firm TowerBrook Capital Partners. They're repositioning the brand - specifically for Gen Z, with a focus on streetwear, drops & collabs.
True Religion is more Gen Z brand today than ever before.
Which styles are out there - and how can you tell them apart?
If you want the full look, you need the right model:
- Joey - the classic: low rise, bold flares, double stitching
- Stella - slim fit, for those wanting to ease into the style
- Ricky, Geno, Rocco - the men's models, often straighter but just as loud
And yes, they still kind of feel like club beats on denim.
How good is the quality of the jeans?
Surprise: vintage models are excellently made. Thick fabric, clean seams, and pockets that do more than just decorate. Many newer releases? Lukewarm at best - so better to stick with original pieces from back then, secondhand.
And secondhand has another benefit:
You don't pay 300 francs for a comeback.
Maybe just 60.
True Religion vs. Rock Revival?
Both brands stood for over-the-top denim excess in the 2000s - but:
Brand | Style | Revival Factor |
---|---|---|
True Religion | Urban, glamorous, iconic | ✅ High |
Rock Revival | Rock-inspired, metallic, niche | 🟡 Low |
How to spot real True Religion jeans
Not every pair of jeans with dramatic stitching is automatically real True Religion. Especially when buying secondhand, it's worth a close look - fakes are unfortunately common.
To make sure you score only originals, here's your reality check for authentic pieces. Key authenticity features:
- Horseshoe stitching - precise & symmetrical
- Serial number inside, often with flag or Buddha label
- High-quality craftsmanship (no loose threads, clean edges)
- Heavy denim
- Pocket shape & size consistent
More tips for successful secondhand shopping can be found in our article: Secondhand Shopping - what you absolutely need to know
How to style True Religion jeans
True Religion jeans are true styling chameleons. For everyday wear? Just a loose tee and sneakers - and you've got an effortless throwback look. Want it a bit more polished? A shirt or clean knit sweater easily transforms the jeans into an outfit that works from brunch to college presentation.
Here are a few relaxed outfit combos we've put together for you:
- Y2K Diva: Bralette + True Religion + platforms
- Urban Vintage: Oversized band tee + sneakers
- Glitter Cringe: Crop top + statement belt + irony
- Campus Look: Hoodie + flare jeans + mini bag
As the perfect combo for a girls' night, True Religion recommends: Your favorite halter top or bodysuit with a cropped denim jacket and bold high heels. Top it off with a chunky gold chain or a big horseshoe belt - and your outfit screams: ready to glow.
The most expensive jeans in the world?
A Levi's from 1880, found in a mine, sold for $87,000 in 2022. Even wilder: the diamond-encrusted "Secret Circus Jeans" for $1.3 million.
In comparison, True Religion is a real bargain with a stylish legacy.
Trash or Trend?
You decide. In the end, it doesn't matter what others think.
What used to be called trash can now be a statement - if you wear it with intention. Fashion isn't a rulebook, it's a playground.

Belinda Klostermann
Belinda is content creator and copywriter at Circlin. She writes about sustainable consumption, secondhand fashion, and ideas that inspire and invite us to rethink the way we consume.
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